Fear can be erased from the brain before its memory has been formed

Brian Dodson for gizmag –

An old saying tells us not to dwell on an unpleasant event. A new clinical study suggests the saying has both psychological and neurological support for its validity. Along with his advisors, Thomas Ågren – a doctoral candidate in psychology at Uppsala University in Sweden – has shown that it is possible to erase newly formed emotional memories from the human brain.

There are two forms (at least) of memory, short-term and long-term. Short-term memory keeps a very small amount of information, about the seven digits of a telephone number, at your fingertips for a brief period – typically less than a minute. Long-term memory, on the other hand, seems to store nearly unlimited amounts of information for years or decades.

A long-term memory of an experience, however, is not formed immediately upon the fading of the experience from short-term memory. The information is slowly consolidated into long-term (potentially lifelong) storage over time. This is why some drugs or experiences (such as a concussion) are associated with a period of amnesia – their effects stop the consolidation process cold, so the memory is lost.

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The Importance of Bees



GUEST POST: Declining Bee Populations Present a Catch-22 Situation (via http://greenbuildingelements.com)

Though many of us have an instinctual fear of them, bees have been playing a vital role in human civilization since ancient times. Even today bees are an absolutely crucial part of our agricultural practices. Flower pollination is essential to maintaining the high crop yields needed to ensure that…

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Pedal Power



The Pedal Powered Business: Turning Human Power into Profit (via sustainablog)

Pedal powered business – we’ve done that before.  From food delivery to recycling pick-up to musical tours, we’ve seen multiple examples of businesses that use bicycles as their sole means of transportation. But the energy transferred from biker to bike doesn’t necessarily have to create forward…

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Vertical Farming



Vertical, Hydroponic Farming the Future of Farming? (via Clean Technica)

 This interesting piece below is on a topic we don’t cover much here on CleanTechnica — farming (in particular, vertical and hydroponic farming) — but it seems like a good fit once in awhile, and this is a great piece by Herman Trabish that a reader recommended, so figured I’d repost it (with…

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What To Buy Organic: The 8 Most Buzzed-About Organic Foods

What Should We Be Eating?

If you try to Google for information on the food that’s most important to buy and eat organic, it’s a tad confusing. Every list seems to focus on a few different things, usually driven by nutrition and meal plan bias. So rather than dig through a lot of conflicting lists, I thought it would be interesting to see what organic foods consumers discuss the most.
organic food

I was amazed to see that these main food categories all have similar volume. As consumers, we’re buzzing about a wide variety of organic foods. Interestingly, animal products are the big winners, even if by a small margin. There has been ample coverage, mostly in books and films, on the state of the meat and dairy industry in the US; perhaps there is slightly more consumer awareness that drives these conversations.

Per Capita Buzz

I thought it would also be interesting to look at volume of conversation per capita to see if there are any states that stand out in their conversation around, or awareness of, organic. 

The standout regions are the West Coast and Northern New England/New York State. Indiana, Wyoming, and Georgia were also standouts (though worth noting that Wyoming had a total of 94 mentions to Texas’ 1,000+).

Noteworthy Themes

Apparently, as consumers we talk about chicken more than beef. And we’re really interested in information that includes scientific backing, or at least mentions scientists. Also interesting that the UK’s Organic Trade Board, tweeting under @whyiloveorganic, pops up.

While I don’t have the answer to what exactly are the best products to buy organic, I will be interested to see how these trends change over time. Right now, the volume of conversation is lower than I expected, at just over 100,000 mentions in 6 months in everything from tweets to recipe blogs to Facebook conversation. I think we will see volume growth as consumers continue to get more education on the importance of organic, and brands like our client, Horizon Organic, have the kind of distribution that make organic increasingly accessible.

This article was originally published on Capture The Conversation.